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He weighs the scientific evidence for effectiveness against the implementation cost and potential cost benefits as well as the practical implementation of the intervention. Tompkins also uses Anthem Blue Cross programs and resources to help clients address a variety of lifestyle conditions of their employees/members. Under the direction of Anthem Medical Director, David Pryor, M.D., Chris Tompkins, an Anthem health promotion manager, assists California clients with implementation of evidence-based health promotion and wellness interventions. The National Diabetes Prevention Program met the requirements for intensive behavioral counseling and its strong demonstration of success convinced Anthem that the program was the perfect fit. The Affordable Care Act requires many health plans to include services with a grade A or B USPSTF recommendation. Preventive Services Task Force (USPFTF) making a grade B recommendation for referrals to intensive behavioral counseling to address abnormal blood glucose and type 2 diabetes. Anthem executive leadership championed the program and rallied support for inclusion of the National DPP lifestyle change program as a preventive benefit as a result of the U.S. Additionally, when members activate gift cards, they will automatically be registered by Pursuant Health to receive health education text messages aboutĪnthem Covers Diabetes Prevention In CaliforniaĪnthem Covers Diabetes Prevention in California In July 2016, Anthem Blue Cross of California, one of the largest health plans in the state, began 100% coverage of the National Diabetes Prevention Program (National DPP) lifestyle change intervention for commercial members. Gift cards cannot be used to purchase alcohol, tobacco, firearms or e-cigarettes, but when they are used to purchase nutritional, healthy items, members can earn additional rewards for future health-related purchases. After completing the exam, each member will receive a letter from Anthem with a $25 Walmart gift card that can be activated at Pursuant Health kiosks in participating Walmart pharmacies. Following evaluation of the eye exams, Alameda and Contra Costa County members will be advised if they need to seek treatment to prevent their vision from worsening. Therefore, it is imperative that action be taken to improve the future health and lives of Alameda and Contra Costa residents. More than half of Californias population has diabetes or is at risk for developing the disease, which can lead to significant health issues, including loss of vision. Diabetes is taking a significant toll on people and families in California, said Barsam Kasravi, MD, chief medical officer, Anthem Blue Cross Medi-Cal. Alameda and Contra Costa Counties Blue Cross Medi-Cal members who complete their annual eye exams will be rewarded with Walmart gift cards that can be used to purchase healthy, nutritious items and earn additional rewards to combat the diabetes epidemic.
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Blindness due to diabetic retinopathy is completely preventable with early detection and annual screenings. Diabetes is a leading cause of blindness.
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Anthem Blue Cross Medi-cal Launches Eye Exam Rewards Program To Combat Diabetes EpidemicĪnthem Blue Cross Medi-Cal Launches Eye Exam Rewards Program to Combat Diabetes Epidemic Anthem Blue Cross Medi-Cal has launched a new program that rewards members with Walmart gift cards for getting their yearly eye exams.